Thanks to the collaboration with MA-EC Gallery in Milan – Florence – Shanghai, directed by Peishuo Yang, Stefano Bressani had the opportunity to express, through the uniqueness of his style, the deep value of one-of-a-kind works and the essence of Italian excellence, so highly regarded worldwide.

The artist was invited to interpret an important international brand such as Haier, which serves millions of people in China, and which, through this project, chose to involve prominent Italian figures to represent the brand’s luxury segment.
With the support of Macromedia Communication Srl, Bressani “dressed” a luxury wine cellar from the Haier group. The footage, shot inside his studio, was transformed into an exhibition package destined for the vast Chinese audience, showing how deserving Italian figures can act as ambassadors of a craftsmanship that the world deeply admires.

This project allowed Bressani to demonstrate how his complex technique can diversify and merge with new communication systems. Even when applied in contexts far from his usual practice, his method still conveys the rich precision of details, evoking emotions in the viewer.
Thus, Stefano Bressani’s art becomes “wearable”, especially when, beyond technique—unique as it may be—there lies the strength of valid and original ideas.